Journalism vs. Public Relations

September 23, 2011 Jasmine

 Public Relations and Journalism cannot help but to interact with each other despite the love/hate relationship. Both careers are similar and relate to each other because they relay information to various publics whether through speech or print.

When it comes to breaking news, both fields place a key role in informing publics and they inversely need each other. Public Relations representatives need Journalists because they have access to the mass media, which is one of the biggest outlets to various publics. Journalists need public relations specialists to help with up to date story pitches, and press releases.

Both careers differ because journalists are expected to tell the story exactly how it happened and a public relations person would make that story sound good. Journalists relay information from an unbiased stand point, and Public Relations people are often seen as biased because they are advocates who represent individuals, and corporations.

Journalism has drastically changed over the years and many believe it will become extinct.

Chris Hedges wrote an article on readersupportednews.org and stated how he feels about what will happen with the change in journalism. Hedges stated, “It will make it harder for us as a society to separate illusion from reality, fact from opinion, reality from fantasy.”

Davis Eaves responded to the transformation of journalism by stating, “as a result we may see an organizational ecosystem emerging that strongly favors transparency.”

Personally, I don’t believe journalism will become extent however I do understand credibility will change. I believe journalism will adapt to the new technologies and the way they previously relayed information will simply advance. In the future the careers Public Relations and Journalism will still have a relationship, but the way they previously handled business will change.

Sources:

http://readersupportednews.org/off-site-opinion-section/71-71/6412-the-death-of-journalism

http://eaves.ca/2009/03/17/journalism-in-an-open-era/

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Entry Filed under: PRCA 2330 Fall 2011

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