PR in sports

April 27, 2012 Jasmine

The 2012 baseball season started recently. Are you a fan?  Fan or not, if you worked for the public relations team at one of the 30 major league teams, what would you suggest to entice people to come to a game? Special prices? Giveaways? Be specific in what you would do. Remember, it’s easier to have fans in the seats when your team is winning. Therefore, come up with two plans: one, if the team is doing well and a second, when the team is in a slump.

Unfortunately, I am not a fan of sports and more specifically baseball. However, If I had the job of being the PR person for a team I would still do my job to the best of my abilities. To enhance people to come to the games, even if we were losing, I would have fan incentives.

Every time a fan buys a tickets they will have a star stamped off, and every 3 stamps there will be a free giveaway. Another incentive I would implement would be having a fan of the month who will get to meet the players and take pictures all for free.

A great way to get people to support is most definitively benefits. If customers know they get something out it they will be more inclined to be more long term and dedicated.

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Entry Filed under: PRCA 3330 Spring 2012

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